 Fantastic vibe in G-MEX (sorry, we have to call it Manchester Central now!) over the last two days as 20,000 young people hit the hall to meet the institutions and employers exhibiting at the convention. Check out the MANCHESTER GALLERY To exhibit is 'to offer or expose to view' but how many esteemed colleagues remember this when they hit the UCAS circuit... more and more I am delighted to say, but still not enough. There are still too many tables and chairs with people hiding behind them... still too many people tapping away on mobiles and tablets and way too many people who are not smiling A smile will always break the barriers down and help to make the young people more likely to approach you.!
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4th March 2015
Great to see so many happy, smiley (well mostly) people at the first of the 2015 UCAS Conventions Check out the gallery and you will see new competitions, different approaches to stand build, a move away from branded uniforms... but unfortunately, far too many people hiding behind tables.... New for 2015 are the UCAS data scanners – unfortunately due a technical issue, UCAS were unable to scan everyone into the event, but those institutions who had purchased a scanner were able to scan the students as they came around (if they could find the piece of paper). I spoke to one university who were having great success at capturing data using the scanner, but then another near the far end of the room were not having much success, students seemed to have lost their papers by then! An area to watch as the convention season progresses. Quite a few institutions made use of the shell schemes as their back-drop this year, attaching panels to the boards creating a great advertising hoarding…. BUT…. Without possibly enough thought on where to put all the boxes of prospectuses they would need, let alone their coats and bags – logistics need to take into account the whole experience for the team attending – not just the creative look. TABLES…. Aaarghhh my pet hate, were still far too much in abundance – now don’t get me wrong, I don’t mind a table, but in its rightful place, at the very back or side of the stand, and used as a display stand and a hideaway for prospectus boxes…. NOT at the front of the stand with people stood, or even worse, SAT behind it. You can’t exhibit and hide behind… create a stage and act on it. Simon  11th July 2013 saw the 23rd annual Heist Awards for Education Marketing. Taking place in Manchester at the Renaissance Hotel, a packed room of education marketing professionals witnessed a showcase of amazing work from across the further and higher education sectors. Read more at www.heistawards.co.uk Heist awards 2013 - gold award winnersI am not eating ever again...
I can't face going through 10 days of that again... Although... It's the quickest diet on the market... And you don't even need to sign up... Just take out shares in Boots The Chemist! On checking in at the Renaissance Manchester City Centre Hotel and all their systems are down... They are handling all the customers by hand just like in the good old days...
And... Look at the fabulously written sign :-) It's so easy just to put up a sign saying your systems are down. But this gives a really nice warm feeling to everyone reading it as well as keeping to the Renaissance brand values. Well done. 
A snowy vista to and from Edinburgh... makes for a pretty train journey Just a few shots from the Ceilidh - a good night seemed to be had by all and grateful thanks were given to us peeps at Havas People for sponsoring the event. A few miscellaneous pics! It was a great conference. Fantastic to see lots of old friends and make so many new ones.
Here's to 2014 in Yorkshire
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AuthorSimon is Education & Public Sector Director at Havas People as well as being a Non Exec of The Recruitment Society Simon has worked in Recruitment Marketing and Education Marketing for over 25 years. Archives
March 2015
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Simon Bracewell
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